On Oct 17^th, 2008, Chinese Clothing Association cooperated with “Annual Prize of Chinese Clothing Brand” and other famous brands together with Chinese Leisure Wear Expo in Shaxi China organized a new activity---“Beauty overwhelmed Shaxi”---A series of activities named “Honored for Chinese Brands” for “Fashion show of Chinese Clothing Honor Brand”. Since won the Annual Prize of Chinese Clothing Brand in 2006, Redcollar got high compliment of clothing industry and society based on its spirit of perfecting nature and persisting desire. This time, eight “Annual Prize of Chinese Clothing Honor Brand” companies, including Redcollar, While Collar, Bosideng and five other companies gathered together under the name of “Honored for Chinese Brands”. The fashion show was divided into two parts: “Dynamic show” and “Static show” in Chinese Leisure Wear Expo in Shaxi China. The fashion show was a collection of Honored Brands of Chinese Clothing and a combination of fashion show and playing of literature and art. And it also composed a melody of developed fashion and economy of leadership in Chinese original clothing brands by four chapters:” Beauty of southeast”, “Overwhelmed colorful”, “Gold rushing” and “Sea collected by creeks”.

The Chinese traditional culture went through the whole fashion show, especially the last two chapters annotated brands like Redcollar and While Collar’s exclusiveness in the annual prize of Chinese clothing in Chinese original clothing brands and the leadership in the Chinese clothing brands. Garments designed by Redcollar showed the classic and perfect of formal wear; therefore Redcollar was arranged in the chapter four “Sea collected by creeks” showed with White Collar, and was the highlight of the whole fashion show.

The fashion show of Redcollar and other brands brought brilliant spot for the annual prize of Chinese clothing brands and also dedicated a colorful entertainment feast for Zhongshan citizens.